![]() ![]() That means better quality emails lead to better inbox placement.Īs the saying goes, if you want to avoid going to spam, don’t send spam. If the spam cohort is marking you as not spam, you’ll go to more inboxes next time. If the inbox cohort is opening, clicking, and replying, you’ll go to more inboxes next time. Write high-quality, highly personalized emailsĪs Google gets to know you, they test your campaigns by sending some messages to recipients inbox and some to spam. In other words, be your own warmup system. Then graduate to larger and larger sends. Cold email is trending this direction anyway. Send to smaller, targeted groups at first. Gradually ramp up your own sending frequency ![]() There are lots of other steps you can take to improve deliverability on your new accounts in a post-warmup world. But the difference between great deliverability and so-so deliverability was never only warmup. Yes, it made a difference for cold emailers, no doubt about it. The silver lining is: Email warmup wasn’t the “one true magic bullet” it’s sometimes made out to be. Warmup was a useful deliverability shortcut for all of us in the cold email game. The end of email warmup is bad news, no doubt about it. So they’ll shut off any workarounds soon enough - and quite possibly hold it against you and us for persisting. After all, warmup systems put strain on their systems in service of fooling their systems. They’ve made it clear they don’t want warmup taking place at all and that they now consider it a violation of their terms of service.Īgain, we’re surprised it took them this long. They’ll know if we’re offering an IMAP-based warmup service and, more important, if you’re using an IMAP-based warmup service. We could switch from using the API to a clunkier IMAP method.īut… Google isn’t dumb. Isn’t There a Way You Could Run an Email Warmup System Without Gmail’s API? The thing gave us issues at the beginning and still gives us issues today. (Other than making it free for anyone, even non-GMass users… which we did.)Īnd third, it’s always been difficult to keep the warmup system running properly. There are lots of warmup services out there and there was nothing we could offer to make ours unique or better. We do that with cold email and email marketing. Second, we pride ourselves on offering valuable features and services that are unique and/or better than anyone else’s. They’ll soon make the same Godfather offer to the other warmup systems out there as well (if they haven’t already). We’re surprised it took this long.Ī couple of months ago, Google flat out told us to shut down our warmup system or we’d lose our Gmail API access. We always suspected this day would come… and now it has. Google has finally decided to clamp down on warmup. There are three reasons we’re shutting down warmup.įirst and foremost, we didn’t have a choice in the matter. What!? Why Would You Shut Down Your Warmup Service? You Won’t Need to Take Any Action As Warmup Ends.So What Email Warmup Service Should I Switch To?. ![]() Isn’t There a Way You Could Run an Email Warmup System Without Gmail’s API?.What!? Why Would You Shut Down Your Warmup Service?.Here’s why we’re shutting down and our recommendations for you going forward. Just the warmup system.)Īs the most popular email warmup system on the internet, working with more than 80,000 email accounts at any given time, we know this is big - and jarring - news. I’m going to rip off the Band-Aid here: We’re shutting down the GMass email warmup system on January 31st, 2023. (NOT the GMass email platform itself, of course. ![]()
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